INKVESTING IS Revolutionizing HOW Tattoo StudioS STRATEGIZE Sales
In the current tattoo industry, studios and artists frequently use steep discounts to attract customers, often offering promotions like:
"$100 Tattoo – Half Off! Only $50 Today!"
"Full-day All Day Session, Open to Close"
While these discounts effectively increase foot traffic, they also result in significant revenue loss and the devaulation of the tattooing industry. We see artists and studios cut their earnings nearly in half just to remain competitive, creating an unsustainable cycle that forces them to rely on high-volume work rather than maximizing profit per client.
A Smarter Strategy and Key Benefits
Immediate Reduction in Revenue Loss
Instead of slashing 50% off the price upfront, studios can offer payment plans that allow cash poor customers to book larger tattoo projects while ensuring the full ticket price is eventually received.
Even with a 10-20% discount on factors when selling receivables to financial institutions, this model secures more revenue than traditional discounting while upscaling sales and maintaining higher artist compensation.
Incentivizing Higher Spending & Larger Ticket Sales
Customers are more likely to commit to larger tattoos when payment is spread over time.
Instead of a client hesitating over a $1,500 tattoo or even a $25,000 tattoo commitment, structured payments allow them to agree to the full price without needing an immediate lump sum.
Reducing Cancellations & No-Shows
Pre-arranged payment structures encourage commitment to the project.
If financial hurdles arise, clients adjust cash payments by entering into contractual payments rather than canceling appointments, keeping the studio’s books stable and reliable.
Shifting Industry Trends to Long-Term Financial Stability
By moving away from one-time, deeply discounted transactions, artists accumulate structured receivables, creating an ongoing stream of expected income.
Over time, as more customers opt for structured payment plans, the studio builds a predictable cash flow, making financial forecasting more stable and less reliant on immediate walk-ins.
Leveraging Securitization for Continued Profitability
Receivables created from tattoo agreements can be monetized through financial institutions, brokers, or securitization agents.
This transforms tattoo earnings into a scalable financial asset, allowing artists to generate ongoing revenue from completed work.
The Long-Term Impact Retains control over pricing, INCREASES financial security, and CREATES scalable profit opportunities without undervaluing YOUR work or the industry.
Let’s break this down into a simple mock mathematical equation comparing:
Traditional Discounted Cash Sale Model (Artist offers direct discounts)
Structured Payment & Securitization Model (Artist uses agreements & financial structuring)
Scenario 1: Traditional Discounted Sale
A tattoo artist runs a promotion:
Original tattoo price: $1,000
Discount offered (50% off): -$500
Customer pays: $500
Cost of supplies and rent (15% of full price): -$150
Income tax (20% of final income): -$100
Net earnings: $250
Result: The artist keeps only $250 per sale, suffering a 75% loss compared to the original price, with only a 25% gain.
Scenario 2: Structured Payment & Securitization Model
Original tattoo price: $1,000 (100%)
Sold to bank at a 20% discount: The bank buys the contract for $800
Immediate payment to artist: $800 (instead of $500 in Scenario 1)
Supplies cost (15% of full price): -$150
Income tax (20% of earnings): -$160
Profit-sharing & securitization over time: $400 additional income
Total earnings over time: $1,040
Percentage Increase Calculation
Scenario 1 final earnings: $250
Scenario 2 final earnings: $1,040
Increase in earnings: $1,040 - $250 = $790
Percentage increase: 790/250 × 100 = 316%
Result: The artist earns 316% more in Scenario 2 compared to Scenario 1.
Key Comparison: Traditional Discount Model vs. Structured Model
Artists no longer lose money on discounts
Guaranteed upfront cash flow (Because Banks buy contracts)
Additional passive income from structured payment securitization
More stability, predictable revenue, and scalable income
This model ensures that artists keep the full pricing power while leveraging financial tools to increase earnings without sacrificing.
Stay Ahead – Adapt, Thrive, and Secure Your Future!
While the industry is changing, so is the economy. Inkvesting, is leading the way and empowering tattoo artists, studios, and creative professionals with sophisticated financial strategies that protect against economic downturns and positions you for long-term success. With rising inflation and financial uncertainty, artists and studios must adapt their business models to stay profitable, scalable, and secure.
The smartest, strongest businesses learn to pivot, adapt, and position themselves for success by increasing financial literacy through proven strategies.
